FINDING DORY FULL MOVIE STREAM MEGA TV
But that’s also why so many young ticket-buyers are starting to feel like TV is more cutting-edge than the movies. As major blockbusters rely heavily on China and other countries intolerant of LGBT rights, a gay character is viewed in the industry as a financial risk. Somehow it took 13 long years for a sequel to surface for Disney/Pixar’s Oscar-winning animated classic Finding Nemo. Hollywood isn’t homophobic, but studio executives are still crippled by fear. In fact, as bad as #OscarsSoWhite has been for not recognizing any actors of color for two consecutive years, the last openly gay actor nominated for an Academy Award was more than a decade ago: Ian McKellen for playing a wizard in 2001’s “Lord of the Rings.” For all the talk about the men (or even women) who could play James Bond, there weren’t any headlines about gay actors who could portray him (although Rupert Everett suggested the idea in 1999). When Andrew Garfield suggested that Spider-Man could be gay, Sony Pictures quietly put the lid on that idea - and instead rebooted the character as a high school student. Last February’s “Deadpool,” the lone comic book hero who is pansexual, still only had sex with women. There’s yet to be a gay Marvel star in the “Captain America,” “Iron Man” or “Avengers” franchises. “Finding Dory” might feature the voice of Ellen DeGeneres, who became the first lesbian TV star to come out of the closet in 1997, but it joins the rest of the summer blockbusters that ignore the LGBT community.īryan Singer used to infuse his “X-Men” films with a gay subtext (the mutants had to “come out” to friends and family), but that’s not a theme of the latest installment. Just last summer, the Supreme Court legalized gay marriage in the United States. This seems starkly out of touch with advancements in society for the gay and transgender community. (Disney and Paramount were the only studios with movies that didn’t feature a single gay character.) Many of those films were lower budget efforts, not the kind of blockbuster productions that have audiences lining up. According to a study from GLAAD, only 22 of 126 studio releases last year featured characters that identified as LGBT. Disney says there will be some print media, although sometimes, that just involves couponing.Against a national - and international - conversation about the lack of diversity in Hollywood, gay characters are barely granted speaking roles in movies. Quaker does the same on May 1, followed by Aussie on May 16. This all comes after Juicy Juice, Nature’s Harvest, Pirate’s Booty launched similar licensing/product packaging this month.
Kraft, a longtime promotional partner of Disney’s, is licensing Finding Dory campaign on its Macaroni & Cheese products on May 16. Coppertone is also doing a TV spot and licensed packaging. Yoplait GoGurt will do an in-store promo and packaging as well supported by TV on the same day as Kellogg and Band-aid. Band-aid will drop an animated TV spot geared towards kids and their parents in a national broadcast buy and cross-promotions will take place through Disney digital and social media. Kellogg comes onto the scene on May 16 with an animated TV spot and in-store displays and packaging. Parent company Procter & Gamble will have a purchase-with-purchase offer for movie tickets. Let’s take a look:īounty, the quicker-picker upper, will help lift Finding Dory through a TV spot that kicks off May 6th as well as a licensed-product campaign. For instance, one promo partner kicks off on May 6, a slew on May 16, and then Subway comes in two weeks before the film’s launch. Specifically, the school of promotional partners are slotted with media buys that are designed to build awareness prior to and then drop along with Disney’s own ads for the film. This past week, the film was just voted as the most highly anticipated family film of the summer by more than 1,000 moviegoers on Fandango. Finding Dory, like Angry Birds, are one of those properties that has built-in brand recognition.This past week, the film was just voted as the most highly anticipated family film of the summer by.
Florida Governor Ron DeSantis Takes Aim At Disney's Self-Governing 'Special Privileges' After Company's Opposition To "Don't Say Gay" Billįinding Dory, like Angry Birds, are one of those properties that has built-in brand recognition.